Ford’s Ad Campaign “Built Ford Proud” Highlights New Vehicles

Ford Ad Campaign

This October, Ford launched a new ad campaign — Built Ford Proud — that puts a spotlight on the new vehicles rolling out to Ford dealers in the coming years. By 2020, Ford plans to replace 75 percent of its lineup, including introducing an all-new Ford Ranger, Escape, and Explorer. It also plans to introduce an all-electric performance SUV in 2020, establishing itself at the forefront of vehicle electrification and technology.

Along with looking to the future of Ford auto making, the ad campaign looks to the past. In the company’s 115-year history, it has time and time again demonstrated its dedication to innovation and vehicles that break new ground. Going forward, it will continue to do the same and develop smart vehicles for the modern world.

“Every Ford employee I know comes to work each day proud to drive a Ford vehicle and to build great products, services and experiences for our customers,” said Joy Falotico, who is the Ford group vice president and chief marketing officer. “That’s at the heart of this campaign.”

Alongside the new vehicles listed above, Ford promises more hybrid and electric vehicles to come, Ford’s state-of-the-art Co-Pilot360 — the most advanced suite of standard driver-assist technology — as standard across its lineup, and a better overall customer experience. With such innovations, the future of Ford sure looks bright.

Learn more about the future of Ford when you visit Midwest Superstore.

Decorating Your Vehicle for Trunk or Treat

trunk or treat

Trunk or treat is rising in prominence in recent years, as more and more communities dedicate themselves to providing a safer and more reliable spot for young children to gather their candy on Halloween, surrounded by people they can trust. Part of the fun of trunk or treat is decorating your vehicle, so here are some ideas.

Giant Frog

All you have to do for this one is get a green tarp with some giant googly eyes, stick some frog legs made of cardboard on the side, and have a long red tarp falling out of the mouth for a tongue.

Bakery Theme

If you want your theme to expand beyond your vehicle, this can be a fun one. Set up several tables with tablecloths in front of your open trunk, along with some small display cases for “bakery goodies,” or candy. You can nail home the cafe vibes by putting a fake awning on your liftgate.

Mad Scientists’ Lab

Stick some caution tape and a biohazard sign around your vehicle, then set up a table with beakers and vials full of water with food coloring. Don’t forget the white coat, gloves, or safety goggles!

Vampire Teeth

This is a pretty simple one for somebody without much time, money, or artistic talent. All it takes is putting some giant vampire teeth on the trunk of your vehicle! You can find ways to spice it up with some giant eyeballs or bat wings.

If your car is scary without a trunk-or-treat costume, let the team here at Midwest Superstore find a ride that’s right for you.

Are you Guilty of Any of These Common Car Maintenance Mistakes?

common car maintenance mistakes

Whether your car is brand new or has been on the road for years, it’s always to make a habit of performing routine maintenance before any problems arise. Are you making any of these common car maintenance mistakes? If so, changing your habits could save you a lot of money down the road.

 

Air Filters

 

Most drivers know they should regularly change their car’s oil, but many drivers never think about the importance of changing their car’s air filter. Doing once or twice a year is an inexpensive way to keep your car in good shape.

 

Tires

 

For a lot of drivers, if a tire isn’t flat, it’s fine. But driving with improperly inflated tires can also cause a number of issues, such as uneven tire wear and reduced fuel economy and overall performance.

 

Fluids

 

Your car relies on several crucial fluids for optimal performance. You should regularly check on and replace coolant, brake fluid, and transmission fluid to keep your car’s engine in good shape.

 

Warning Lights

 

Finally, it’s best not to ignore any dashboard warning lights that illuminate in your car. Often, these lights signal the beginning of a problem that is easy to fix right away, but difficult and costly if addressed later on.

 

For more information about how to keep your car running in top condition, contact our service department at Midwest Superstore.

Best Used Cars for Going Back to School

used cars for going back to school

If you have any young drivers in your household, they are probably getting ready for a new school year to start. Send them off on the right track with a new car for a new year. Here are some of the best used cars for going back to school.

Chevrolet Trax

The Trax is a subcompact SUV that will be a perfect fit on any campus. Even with its small size, it offers plenty of interior space and lots of technology. Its good fuel economy will also help you save money on fill-ups.

Toyota Corolla

The Corolla has been an American favorite for decades. Recent model years come with bold, new styling. You can find many advanced driver assist technologies, even on the lower trim levels.

Nissan Versa Note

If you are looking to spend as little on a car as possible, the Nissan Versa Note hatchback is one of the least expensive vehicles on the road today. Even still, it offers lots of available features and has a surprisingly spacious cabin.

Kia Soul

You can’t go wrong with the spunky styling of the Kia Soul. Even with its small size, it comes with lots of cargo space and a roomy back seat.

Visit Midwest Superstore and explore our extensive inventory of new and used vehicles to find the right car for your college-bound driver.

How to Tell When You Need New Tires

need new tires

Tires are perhaps the most essential part of any vehicle, but you would be amazed by how many folks come into our service center at Midwest Superstore with an absolutely abused set of wheels. Many drivers need new tires but have no idea. Here, we’ll help you to check the road-worthiness of your current set of tires.

The Penny Test

This is an easy trick, and all you need is a penny to get it done. Stick a penny head-first into the tread of one of your tires. If you cannot see most of the top of Lincoln’s head, your tread is deep enough and your tires are good-to-go. But, if you can see most of Honest Abe’s dashing haircut, you probably need new tires because this set is worn. Repeat this test with each tire.

 

The Wear Bar

All modern tires are built with something called a “wear bar.” This is a horizontal ridge that runs underneath your tread. When the tread becomes too worn down, the wear bar starts to show. If you can see the wear bar on any of your tires, they should be changed promptly.

Expert Advice

Not sure if you need new tires? Stop in at Midwest Superstore and ask one of our experienced service technicians; they’re always happy to help!

Four Family-Friendly Outdoor Activities in Hutchinson

family-friendly outdoor activities

Celebrate summer with these family-friendly outdoor activities designed to entertain the whole family.

Hutchinson Zoo

One of the most tried-and-true things to do with your family is heading to the zoo, and the Hutchinson Zoo has plenty of fun activities and animals to see. You and your crew can hitch a ride on the train, check out the Prairie Dog Complex, marvel at the Lagoon Overlook, and visit with feathered creatures in the Wildlife Aviary.

Yoder Amish Community

An established community for over 125 years and with 100 Amish families, Yoder offers tourists the sight of horse and buggies and historical homes, as well as handmade goods and locally-grown, fresh food.

Dillon Nature Center

Get outside and in the midst of beautiful landscapes at the Dillon Nature Center. It features three miles of trails, a fishing pond, and a children’s play area, in addition to over 300 species of plants and 200 species of birds.

Strataca

Want to get out of the house but stay out of the sweltering, hot weather? Strataca gives you and your family the unique experience of heading 650 feet underground to a salt mine beneath Kansas. A guided tour leads visitors through chambers and lets you collect your own piece of salt from the mine. Plus, the Underground Vaults & Storage chamber is used to securely keep many objects including movie props and costumes!

There are many more family-friendly outdoor activities in Hutchinson, but these should get you started on a great summer. To ensure your car is up to the driving challenges of summer, schedule a maintenance check with our trained technicians at Midwest Superstore.

Helpful Tips for Car Shopping for your College Student

car shopping for your college student

 

As a parent, sending a child off to college can be both exciting and challenging. While it will come with some added financial burden, making sure your college-bound kid is equipped with a good car can have many benefits. Here are some things to consider when car shopping for your college student:

 

Costs

 

When you account for tuition, meals, books, and housing, the costs of college can quickly add up. That’s why it’s important to shop smart when picking out a car for your college student. We highly recommend finding a car that won’t add too much to the already high cost of sending your child to college.

 

Luckily, buying a certified pre-owned car combines many of the perks of a brand new car with the more affordable price of a used vehicle. When you shop certified pre-owned, you can rest assured that your child is behind the wheel of a good, safe car without the burden of high monthly payments.

 

Needs vs. Wants

 

When shopping for a college student, it’s important to consider what your driver really needs from a car. While they might love the idea of a big SUV or pickup, smaller cars are easier to handle, make parking easier, and generally get better gas mileage than larger cars.

 

Our lot is filled with a diverse range of incredible vehicles; discover which one is right for your college-bound kid when you visit Midwest Superstore.

How to Spring Clean Your Car

Now that spring is finally here, you probably feel like freshening up your house. But, you don’t want to forget about your car. With just a little bit of time, you can make your car look and feel like new again. Read these tips on how to spring clean your car.

spring clean your car

  • Clean your vents. It can be hard to reach all the dust inside your air vents. Use a foam craft brush to get in between all the slats. You can even blast the vents with some compressed air to knock the dust loose.
  • Shine your headlights. Over time, plastic headlight covers can get cloudy. Cover them in toothpaste, let it sit for a few minutes, and then wipe it away to reveal clear, bright headlights again.
  • Wash your floor mats. Winter can leave your floor mats looking rough. Spray them down with a cleaning solution and either throw them in your washer or hose them down with a power washer to get out most of the grime.
  • Clean the crevices. All the folded lines and crevices in your car are perfect places for dirt to settle. Use an old toothbrush to scrub away the muck. You can even wrap a cloth around the end of a flathead screwdriver to scrape away tough layers.

To make sure your car not only looks good for spring but runs as well as it should, schedule a maintenance appointment with our service department here at Midwest Superstore.

Five Things to Look for When Buying a Used Car

If you’re thinking of buying a used car from Midwest Superstore, you’re making a great choice. Our inventory is always packed with affordable options in excellent conditions. These tips will show you what you need to look for when picking the right used car for your needs.

buying a used car

Vehicle Identification Number

The VIN can usually be found on the vehicle’s dashboard in front of the driver’s seat. This number can be used to run a vehicle history report, which will tell you all about the vehicle, including its accident history.

A Smooth Ride

Test driving a used vehicle will help you determine the vehicle’s driving condition. Use all of your senses; listen for any noises, watch for any smells, and feel to see whether the ride is smooth.

An Undamaged Interior

Look carefully at the interior of a used car to make sure you’re aware of its condition before signing on the dotted line.

An Undamaged Exterior

Perform the same careful examination of the vehicle’s exterior, looking closely for any dents, scratches, or rust spots that might cause you problems later on.

The Features You Want

Before you start shopping for a used car, you need to decide what types of features you want. Whether you prioritize safety, connectivity, capability, or all three, knowing what you need helps us help you find the perfect fit.

Visit us at Midwest Superstore to browse our full inventory of used vehicles.

Things You Should Keep in Your Car

We’re all hopeful that spring is on its way as we head into March, but that doesn’t mean you should get too relaxed about your emergency kit. There are a lot of things you should keep in your car no matter what time of year it is, so we’ve put together a list of some winter and early spring essentials.

things you should keep in your car

No matter what time of year it is, you should always have essentials like non-perishable, dry foods that won’t go bad in heat or cold, bottled water, blankets, and a change of clothes in case you get caught in the rain or snow. A water filter is also a smart choice if you’re going camping in case you struggle to find clean water.

Make sure you have a few necessary electronics, too, like a spare cell phone that’s fully charged and a flashlight. A spare tire is important, and you’ll also want something that helps you dig yourself out of snow and mud such as cat litter or salt. And don’t forget cash and coins! You may need to use a pay phone or go somewhere that doesn’t take cards, so keep some spare change on hand.

If you’re on the hunt for a new vehicle to start off your spring, give us a call or stop by Midwest Superstore.